Privacy Policy
Sensational Skills Therapy
Effective Date: October 27, 2026
Sensational Skills Therapy values the trust of the children and families we serve. We are committed to respecting your privacy and protecting personal information collected through our website, communications, and business operations.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact our clinic, or interact with our online services. Mobile Opt in, SMS Consent, and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes.
Important: This Website Privacy Policy is separate from our HIPAA Notice of Privacy Practices, which describes how we use and disclose protected health information and explains patient privacy rights. Please refer to our separate Notice of Privacy Practices for information about patient medical records and healthcare privacy.
1. Information We Collect
We may collect information when you:
Visit or interact with our website.
Submit a website contact form or request information about our services.
Contact our clinic by telephone, email, or text message.
Request an appointment or complete registration paperwork.
Subscribe to newsletters or opt in to marketing communications.
Interact with our AI-powered receptionist or other automated communication tools.
The information we collect may include your name, email address, telephone number, mailing address, your child's age, and information you voluntarily provide in your communications.
Depending on the services you request, we may also collect health, developmental, insurance, billing, and treatment information. Patient information is handled in accordance with applicable healthcare privacy laws and our separate Notice of Privacy Practices.
Please do not submit detailed medical histories, diagnoses, insurance information, or other sensitive health information through a general website contact form or other communication channel unless specifically requested through an appropriate process.
2. How We Use Information
We may use collected information to:
Respond to inquiries and requests for information.
Explain our pediatric speech and occupational therapy services.
Coordinate evaluations, appointments, and treatment.
Send appointment reminders, scheduling updates, billing notices, and clinic policy communications.
Provide customer service and manage our business operations.
Send newsletters, educational resources, and marketing communications when permitted by law and applicable consent requirements.
Maintain website functionality and analyze website performance.
Operate and improve our communication systems, including AI-powered receptionist services.
Meet applicable legal, regulatory, and professional obligations.
We do not sell personal information.
3. Cookies, Analytics, and Advertising Technologies
Our website may use cookies, pixels, tags, and similar technologies to support website functionality, measure website traffic, understand visitor interactions, and evaluate the effectiveness of advertising.
These technologies may include Google Analytics, Meta Pixel, or comparable analytics and advertising tools.
Depending on the technology and its configuration, information collected may include:
Internet Protocol (IP) address or approximate location.
Browser type, device information, and operating system.
Pages visited, links clicked, and time spent on the website.
Referring websites and general browsing activity.
Interactions with website forms or other online features.
Third-party providers may receive information collected through these technologies in accordance with their services and applicable settings.
We take steps appropriate to our obligations to prevent unauthorized collection or disclosure of sensitive information. We do not intend to transmit protected health information to advertising or analytics providers in a manner that violates applicable law.
You can manage cookies through your browser settings and, where offered, through our website's cookie preferences. Blocking certain cookies may affect website functionality. Browser-based opt-out tools may also be available from individual analytics providers.
Important: The presence of analytics or advertising technology does not mean that all tracking configurations are appropriate for a healthcare provider. We review these technologies separately to assess their privacy and security implications.
4. AI-Powered Receptionist and Automated Communications
Sensational Skills Therapy uses an AI-powered receptionist to assist with communication and inquiries.
Depending on the system and the interaction, information you provide may be processed to respond to questions, direct inquiries, collect contact details, or assist with scheduling and administrative tasks.
Information may be processed by the technology provider and its authorized service providers as necessary to operate the system. The information collected, stored, and retained depends on the system's actual configuration and applicable service agreements.
Please avoid sharing detailed medical histories, diagnoses, or other sensitive health information through an automated system unless the clinic has confirmed that the system and communication method are appropriate for that information.
We take steps to evaluate the privacy and security of technology providers that handle sensitive information on our behalf. Where a provider handles protected health information as a business associate under HIPAA, appropriate agreements and safeguards will be used as required by law.
AI-generated responses are intended to assist with administrative communication and are not a substitute for individualized clinical assessment or professional medical judgment.
5. Appointment Reminders and Text Message Communications
Sensational Skills Therapy may send text messages for appointment reminders, scheduling updates, and marketing communications.
Service-related messages may include appointment confirmations, reminders, cancellations, and other information necessary to coordinate services.
Marketing messages may include clinic announcements, educational resources, promotional information, or invitations to learn more about our services.
We will obtain and maintain consent for marketing text messages where required by applicable law. Marketing consent is not required as a condition of receiving healthcare services unless otherwise lawfully permitted and appropriately disclosed.
Message frequency may vary. Message and data rates may apply according to your mobile carrier's plan.
You may opt out of marketing text messages by replying STOP where supported by the messaging system. You may also contact the clinic directly to request that marketing messages stop.
Opting out of marketing texts does not automatically stop necessary service-related communications. You may contact our clinic to discuss communication preferences.
We will process opt-out requests in accordance with applicable requirements and the capabilities of our messaging systems.
6. Email and Other Marketing Communications
We may send newsletters, educational resources, and marketing emails to individuals who subscribe or otherwise receive communications as permitted by law.
Marketing emails include an unsubscribe option. You may opt out at any time using that link or by contacting our clinic.
We will honor opt-out requests within the time required by applicable law. Unsubscribing from marketing communications does not necessarily stop appointment reminders, billing notices, or other nonmarketing communications related to services.
We do not sell email addresses or telephone numbers.
7. How We Share Information
We may disclose information to the following categories of recipients when appropriate:
Technology and website providers: Companies that host or maintain our website, forms, communication systems, or business software.
Analytics and advertising providers: Companies that support website measurement or advertising, subject to applicable privacy restrictions and the configuration of those tools.
AI and communication providers: Providers that support our AI receptionist, messaging systems, or other administrative communication services.
Payment and administrative providers: Companies that assist with billing, payments, scheduling, and practice management.
Legal or regulatory authorities: When disclosure is required or permitted by applicable law.
We limit access to information as appropriate for the purpose for which it is used.
When a provider creates, receives, maintains, or transmits protected health information on our behalf in a role covered by HIPAA's business associate requirements, we will use the agreements and safeguards required by law.
We do not sell personal information to third parties.
8. Healthcare Information and HIPAA
Patient medical records and protected health information are subject to applicable healthcare privacy requirements, including HIPAA where applicable, and relevant Arkansas law.
Our separate Notice of Privacy Practices describes:
How protected health information may be used and disclosed.
Patient and parent or guardian rights, as applicable.
How to request access to or correction of medical records.
How to request confidential communications or certain restrictions.
How to submit a privacy complaint.
This Website Privacy Policy does not replace the Notice of Privacy Practices, and it does not authorize any use or disclosure of protected health information that would otherwise be prohibited by law.
Please contact our clinic to request the Notice of Privacy Practices or to ask questions about patient information.
9. Children's Privacy
Our services are primarily intended for children, and parents and legal guardians commonly provide information on their behalf.
Our website is designed primarily to provide information to parents, guardians, and adults seeking our services. We do not knowingly collect personal information directly from children under 13 through website features without the parental consent required by applicable law.
Information about a child submitted by a parent or guardian through our website or communications will be handled according to the purpose of collection and applicable privacy requirements.
Parents and guardians may contact us with questions about information submitted online or maintained in their child's medical records. Access to a child's information may depend on the requester's legal authority and applicable law.
10. Data Security and Retention
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and loss.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
We retain information for as long as reasonably necessary for the purposes described in this policy, subject to applicable legal, regulatory, professional, and record-retention requirements.
Medical records may be subject to specific retention obligations and may not be eligible for deletion upon request.
11. Your Privacy Choices and Requests
Depending on the type of information and applicable law, you may request to:
Access or correct certain personal information.
Update your contact information.
Opt out of marketing emails or text messages.
Ask questions about the collection and use of your information.
Exercise applicable rights concerning protected health information under our Notice of Privacy Practices.
Requests to delete information will be evaluated under applicable law. We may need to retain information to meet healthcare record-retention requirements, comply with legal obligations, resolve disputes, or fulfill other lawful purposes.
To submit a request, please contact Sensational Skills Therapy using the contact information listed on our website.
12. Third-Party Websites
Our website may contain links to third-party websites or services. Those services maintain their own privacy practices, and we are not responsible for the privacy practices of independent third parties.
We encourage you to review their privacy policies before submitting personal information.
13. Changes to This Policy
We may update this policy as our services, technologies, or legal obligations change.
The revised policy will be posted on our website with an updated effective date. Material changes to our healthcare privacy practices will be addressed separately as required by applicable law and our Notice of Privacy Practices.
14. Contact Sensational Skills Therapy
For questions about this policy, requests concerning website information, or assistance opting out of marketing communications, please contact Sensational Skills Therapy through the contact information listed on our website:
https://www.sensationalskillstherapy.com/
For requests concerning medical records or protected health information, please ask for our Notice of Privacy Practices and the appropriate privacy contact.
